Sony has been silent as far as the price of its future console is concerned, thus encouraging the spreading of rumors. According to the latest "unofficial information" of this sort, PlayStation 3 is supposed to cost $399 and will have a 60 GB HDD.
Also, PSM (the independent PlayStation magazine who started the new rumor) says PlayStation 3 will ship in the first half of November
An earlier statement on the subject came from vice president of Sony Computer Entertainment Europe George Fornay, who said the next-gen console would come with a price tag of 499 euros. Later, Sony claimed that Fornay’s comments have been "mistranslated or misunderstood".
"Rumor: PS3 to Launch in Early November for $399" - 27.04.06