That’s according to SCEE President, David Reeves, in an article over at IGN:
Sony Computer Entertainment Europe president David Reeves has confirmed that video on-demand will be available via the PlayStation Network by the end of the year. Speaking at a PSN event in London recently, Reeves said that Sony will indeed be “offering video on [...]
"PS3 Video on Demand ?this calendar year?" - 18.05.07