Sony will not announce the price of the PS3 at E3 according to……..CNN Money:
One detail that won’t be revealed is the PS3’s price, which is bound to cause frustration amongst gamers, but is actually a savvy media move. By withholding those details, Sony gains additional media attention (and a renewed burst of public awareness) when [...]
"PS3?s Price Not Revealed At E3?" - 26.04.06