By Tracy Flick
Niall O'Hanrahan lets the "f" word fly
Humility, thy name is Niall O'Hanrahan. Sony has been getting heat from all sides lately about the upcoming PlayStation 3, with charges of arrogance being high on the list of gripes. But in a surprising turnaround, Sony is going the kinder, gentler route. In a recent interview with Irish Times, the Sony rep acknowledged that success for the PS3 is not guaranteed.
"We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us," confided O'Hanrahan. Then he made his thoughts truly plain in one concise sentence.
"PS3 Rep: Failure Is Possible" - 13.06.06