According to a recent article by buciness website Bloomberg, Sony are planning a marketing campaign with five times as much coverage of the previous PS2 console.
Sony, the world’s largest maker of video-game consoles, will spend $30 million to put PS3 in 15,000 U.S. and Canadian store kiosks during the holiday season, said Jack Tretton, [...]
"PS3 marketing campaign five times the PS2" - 26.09.06