by Billy Brown
Sony's first PS3 ad campaign featured such oddities as creepy babies and exploding Rubik's cubes that caused more people to say "Huh?" than "Gimme!"
The company doesn't plan to expand that particular campaign, which was known as White Room. This time around, PlayStation 3 will be promoted more traditionally, by highlighting all the features of the system.
This year we wanted to show that the PS3 is the center of various extraordinary entertainment options," explained Kim Ngyuen, SCEA Marketing Manager, to GameDaily BIZ.
"New PS3 Ad Blitz Detailed" - 24.10.07