Another report coming via Bloomberg today, Ubisoft president Yves Guillemot has said that Sony must be prepared to drop the price of the Playstation 3 next year if they are to compete effectively with the Xbox 360.
Speaking to business news agency Bloomberg, Guillemot expressed the view that while the PS3 will see enormous demand from [...]
"Drop PS3 Price in 2007 Says Ubisoft Boss" - 04.07.06