Publishers of games and movies commonly engage in questionable behavior to garner favor with reviewers and other influential tastemakers. Sometimes this is fairly blatant with fully paid exotic trips, gifts, and even blatant cash payoffs, but it’s usually more subtle with exclusive event invites, prestigious parties, executive interviews, and well-placed flattery.
Successful Flattery vs. a Backfired [...]
"Brainwashing the Bloggers" - 04.08.07